Road Runners Club of America

We Run the Nation: Growing the Sport of Running Since 1958

Education Program

Details on this page are being updated daily as we finalize the education program.  The sessions on the schedule have been confirmed and additional sessions are still being planned.

Thursday March 9

4:30 PM - 5:30 PM - Regional Networking Sessions - Join your Regional Director along with other members from your region to get acquainted before the Opening Reception and to discuss items of interest for your organization.

Friday March 10

9:00 AM - 10:15 AM - General Session

RRCA Insurance Program and Managing Risks for Clubs & Events (RD CEC)
Attendees will learn about best practices in risk management from recent lessons learned from insurance claims, litigation, and more. Learn about the RRCA insurance program and how it benefits your club and event.
Terry Diller
01_TerryDillerDiller has worked in the insurance industry for nearly 30 years. His agency has handled the insurance program for the RRCA for 20 years, and he as been instrumental in updating the policies as needs change and evolve for the running community.

10:45 AM - 12:00 PM Education Sessions - Presented By:

Understanding Music Licensing

Join this session to develop a deeper understanding of the legal requirements of having a music license if you play music at your events.  Learn more about the new RRCA/BMI group music licensing service offered to members.  Get all of your questions answered. Learn from an artist how music licensing fees support their work.


Jessica Frost, Executive Director, Industry Relations at Broadcast Music, Inc.
In this role, Frost develops and cultivates relationships with industry associations and businesses across the country that use BMI music. Based in Nashville, Frost is a 17-year veteran at BMI.  Frost began her career at BMI in 1999 as a Customer Relations Executive for BMI’s licensing team and moved through the ranks holding various positions until she was promoted to Senior Director of Industry Relations in 2013. Her current responsibilities include representing BMI to various trade associations in the radio, television, hotel, restaurant, bar, retail, and fitness industries, as well as other business segments that use music across the United States. Frost currently sits on the board of the Nashville/Midsouth Chapter of The National Academy of Television Arts and Sciences. She holds a B.A. from the University of Florida.

Kendell Marvel, Award-Winning Songwriter and Performerkendell Marvel
Already an award-winning songwriter for George Strait, Jamey Johnson, Jake Owen, and others, Kendell Marvel has made his solo debut with Lowdown and Lonesome, an album that blends his musical roots — from country twang to rock & roll swagger — into a sound he proudly describes as "ZZ Top meets Merle Haggard." Apart from a cover of Charlie Daniels' "Drinking My Baby Goodbye," Marvel wrote all of Lowdown and Lonesome's tracks​. The solo album turns over a new leaf, presenting Marvel not only as a songwriter, but as a frontman, as well. He's no longer the man behind the artist. He is the artist.

Growing the Urban Running Club

Join this session to learn about the growth and success of Detroit's urban running club Downtown Runners and Walkers.  Learn how they work with local bars and restaurants to host group runs and how this models contributes to the success of the club.

Speaker information coming soon

Managing the Complexities of the Detroit Free Press Marathon

Join this session to learn about the complexities of managing multiple municipal relationships including another country!  The director of the Detroit Free Press Marathon will outline best practices they have adopted to ensure a safe and successful race year after year and how you can adopt similar strategies in your events.

Speaker information coming soon

2:15 AM - 3:30 PM Education Sessions - Presented By:

Developing a Network of Sponsors for Your Club

Join this session to learn how leaders of the rapidly-growing, New York based club the  Dashing Whippets have developed a network of sponsors to support their ongoing mission for their club.  Club leaders with share strategies for success to implement in your local running club.

Michael Alcamo and Blaise Chow - Dashing Whippets Board Members

Michael.AlcamoAlcamo is a Board member of the Dashing Whippets Running Team, Inc., a leading New York City team. Michael holds several team records in the masters division, and also competes in triathlons at all distances. Michael works in finance, and leads his team's sponsorship and partnership development efforts.

Blaise.chowBlaise Chow is a long time Board member of the Dashing Whippets Running Team, Inc., a leading New York City team. Blaise is a partner at a law firm that specializes in litigation, governance and employment matters. Blaise is a father of three talented young runners, and he soon hopes to qualify for the Boston Marathon. He serves as a Board member of Apex for Youth, which assists overlooked and under served families in the Asian American community in New York City. Blaise oversees many aspects of Dashing Whippets outreach, including its social media efforts.

Developing Training Programs Using the Hanson's Method

Join this session to learn about tips for starting and growing your training programs and how to adopt the Hanson's training theories and methods into you programs.  This session will be led by Keith and Kevin Hanson and Luke Humphrey, author of the book Hanson's Marathon Method.

Keven & Keith Hanson Hanson.Brothers

Keith and Kevin Hanson are the coaches and visionaries behind one of the most successful elite training programs in the country, the Hansons-Brooks Distance Project.   Both Kevin and Keith have over 35 years of running experience, 28 years of coaching and over 18 years as retailers.

Luke Humphrey luke.humphrey

In the fall of 2004, Luke was welcomed to “walk on” at the Hansons-Brooks Distance Project where he qualified for three United States Marathon Olympic Trials with PRs of 2:14:38 in the marathon and 1:03:57 in the half marathon. In October of 2011, he released the first edition of Hansons Marathon Method followed by the Hansons Half Marathon Method, and the second edition of the Hansons Marathon Method. His coaching company, Hanson’s Coaching Services currently coaches 100’s of athletes on an individual basis and has provided training plans to thousands of runners since 2006. Luke has a Masters of Science in Exercise Science from Oakland University (2006).

Project Management Strategies for Your Events

Join this session for a detailed overview of strategies utilized to both grow and effectively manage multiple events a year with an eye towards utilizing project management strategies.

dawn.2Dawn McConnachie -  RF Events

Dawn, a Canadian import in the automotive industry since 2004, started as a race volunteer, stuffing packets and loading trucks for RF Events’ Martian Invasion of Races in 2006. She quickly developed a love for the events community and started volunteering at numerous events learning the ins and the outs of the race world. Ten plus years and over 200 events later, Dawn is the ringmaster at RF Events, working full time for the company since 2008. Dawn and the Dirt Crew at RF Events now produce more than two dozen events a year, growing, adding and tweaking events each year from 5ks to half and full marathons to Michigan's first 100 mile distance event.

Saturday March 11

9:00 AM - 10:15 AM Education Sessions Presented by:

Updating Your Club or Event Bylaws

Join this session to learn how to engage a governance committee or task force to review your club or event bylaws and make recommendations for updating them to ensure best practices are followed.  This session will outline the real-world experience of the Houston Striders as they updated their club bylaws.


Chad Holmes - Houston Striders Vice President

Chad is an earth scientist living and working in Houston, Texas. After briefly picking up running for exercise in college, Chad was a dedicated treadmill user and solo runner for ​ten years. Intermittent slogs around Central Park and the hilly streets of Manhattan opened his eyes to the broader community of people who loved to run. After moving to Houston, Chad turned to the internet to find a running club in the hopes that they could be both a motivational outlet for training as well as a social outlet for a stranger in a new city. Today, he is Vice President of the Houston Striders, leading efforts around club governance and technology. He also co-coordinates weekly hill training sessions for the club and regularly participates in both local and destination races. This combination of club-based training, volunteering, and leadership opportunities has led Chad to become a strong advocate for the promotion of healthy lifestyles, local engagement, and charitable good that running clubs can offer.

Executing a Social Media Strategy

Join this session to learn about best practices in developing and managing a social media strategy for your club as a means to engage both new and long-time members.  Leaders from the RRCA award winning club, the Dashing Whippets, will highlight how their efforts with implementing a social media strategy have been a driving force behind their club's growth.

Michael Alcamo and Blaise Chow - Dashing Whippets Board Members

Michael.AlcamoAlcamo is a Board member of the Dashing Whippets Running Team, Inc., a leading New York City team. Michael holds several team records in the masters division, and also competes in triathlons at all distances. Michael works in finance, and leads his team's sponsorship and partnership development efforts.

Blaise.chowBlaise Chow is a long time Board member of the Dashing Whippets Running Team, Inc., a leading New York City team. Blaise is a partner at a law firm that specializes in litigation, governance and employment matters. Blaise is a father of three talented young runners, and he soon hopes to qualify for the Boston Marathon. He serves as a Board member of Apex for Youth, which assists overlooked and under served families in the Asian American community in New York City. Blaise oversees many aspects of Dashing Whippets outreach, including its social media efforts.

Developing Youth and Masters Racing Teams for Your Club

Join this session to learn about the successful youth and masters racing teams from the Ann Arbor Track Club and how implementing similar programs can help grow your local running club.

Speaker details coming soon

10:45 AM - 12:00 PM Education Sessions Presented by:

Engaging All Members in Your Club

Join this session led by an RRCA award winning board president to learn strategies to engage all members in your running club.  This session will highlight a variety of ways to engage members from event participation, volunteerism, corporate relations, community involvement, and the important effort to engage millennials.

Bonnie2Bonnie Sexton - Kalamazoo Area Runners Board President

Bonnie serves as President of Kalamazoo Area Runners (KAR), the largest RRCA running club in the state of Michigan. She has served on the Board of Directors most years since 2004, and under her leadership the club has grown from 200 to more than 1,400 members over the past decade. Ms. Sexton was named RRCA Outstanding Club President of the Year (2013) and is an RRCA Certified Running Coach.She has completed 38 marathons, including the Boston Marathon 5 times (2005, 2007, 2009, 2014, 2016). In 2011, she was awarded the STAR Award for Community Leadership (Kalamazoo). Ms. Sexton serves as founder of five events and training programs on behalf of Kalamazoo Area Runners. She serves on the Community Advisory Council of the Kalamazoo Marathon and Borgess Run for the Health of It.

Starting and Growing Trail and Ultra Events

Join this session to learn about best practices in starting and growing trail running events from American Trail Running Association experts.  Learn about how the ATRA Events Standards program can benefit your event.

Nancy Hobbs and Richard Bolt from American Trail Running Associationnancy.hobbs

Nancy Hobbs founded the American Trail Running Association (ATRA) in 1996 and is its CEO.  She is also chairperson for the USA Track & Field's Mountain, Ultra & Trail Running Council. She is also treasurer of the World Mountain Running Association.

richard.boltRichard Bolt is a former operations & software executive​ who lives in Mountain View, California where he runs and rides bicycles every day. He is the Marketing Director for ATRA, and Richard also leads teams of elite American trail runners to World Championship events and is a brand ambassador for Salomon Running & Suunto.

Overview of Important Event Policies:  Security, Medical, Weather and More

Join this session for an in-depth review of important plans to ensure your race has adopted as part of its over-all management efforts.  Plans that will be reviewed include security, medical, weather, and more.  Having plans in place is the best way to minimize risk and manage challenging incidents when they arise.

Sherilyn Johnson and Jane Webb - Chattanooga Track Club Leaders

Sherilyn.Johnson.jpgSherilyn lives in Chattanooga, Tennessee with her husband Steve.  She is a member of the Chattanooga Track Club where she served in the following positions:  board member, Vice President of Membership, President-Elect, President and Past-President.  Sherilyn also served as the Co-Race Director and Volunteer Coordinator for the Chattanooga Waterfront Triathlon for 7 years.  She was the Race Director for the Scenic City Half Marathon, 5K & Charity Challenge for 2 years.  She has been the Co-Race Director and Volunteer Coordinator for the Chickamauga Battlefield Marathon for 7 years, which was selected as the “most family-friendly” marathon, the runner-up for “most scenic” marathon, and third for best overall marathon by Runner’s World. 

jane webbJane Webb is the current president of the Chattanooga Track Club.   She began her association with the Chattanooga Club immediately following the Market Street Mile Race in 2010​. She set the state record in her age group (55-59) and was shocked and thrilled.  She joined the club and began attending meetings.  She very quickly assumed more responsibility and finished the term of Membership Vice President, followed by VP of Communications, Secretary, and Board Member.  She moved along to President Elect in 2016 and is now the President.  She recently passed the RRCA Race Director Certification course.  She is retired from BlueCross BlueShield Tennessee and is dividing her time between the club and her 2 grandchildren. 

2:00 PM - 3:15 PM Education Sessions Presented by:

Financial Management for Clubs & Events

Join this session for an in-depth discussion about financial controls, protecting club/event assets, and much more.  This is session is not just for club or event treasurers, this session will focus on roles and responsibilities for all board members when it comes to financial management, oversight, due diligence, and fiduciary responsibilities (think music licensing).

Craig Minyard

Craig.MinywardMinyard joined the Lake Grapevine Runners & Walkers in 2000 and was elected Treasurer in 2001 serving in the role for over six years.  As treasurer, he built the financial reporting and control systems and established the initial financial audit review process.  He continued advising the Lake Grapevine Board on financial and governance matters until 2012.  ​He has served on the RRCA’s Finance Committee since being appointed by President David Cotter in January 2013 and was elected as the RRCA Treasurer in 2016.  Professionally, he is a Certified Public Accountant and has held financial leadership roles for companies ranging from start-ups to large multi-national corporations.  Currently, ​Minyard is Vice President Financial Planning & Management at the Federal Reserve Information Technology in Richmond, Virginia where he is a member of the Richmond Road Runners Club. 

Implementing Race Walking Programs in Your Club and Events

Join this session to learn how implementing a race walking program can grow members, increase opportunities for competition, and engage in an element of the sport. 

Speaker details coming soon

Implementing a Kids Run the Nation Program in Your Community

Join this session to learn more about the RRCA's youth running program, Kids Run the Nation.  The session will focus on implementing the program and creative strategies to keep participants motivated.  Learn about the importance of gender-inclusive running programs for grade school, middle school, and high school students.

erica.2_Erica Gminski and Rich Fairbanks

Erica is the RRCA Youth and Coaching Programs Coordinator completed her masters in Sports Industry Management at Georgetown University in 2014, and gained industry experience at a Washington, DC area sports nonprofit representing the charitable efforts of multiple professional sports teams.  She has previously held corporate marketing and retail management positions, focusing on effective communication strategies and client relations practices to improve reach and grow communities. Erica is responsible for all things Kids Run the Nation and growing the program nationally through outreach with members and through fundraising efforts.

rich.fairbanksRich Fairbanks - Fitness Finders CEO
Rich Fairbanks is the President and CEO of Fitness Finders, taking over the family business in 2014. He was trained as a Physical Therapist at Duke University and spent 15 plus years as an orthopedic and certified manual therapist. He joined the family business in 2008 as the Operations Manager and continued to work on growing the concepts that the founders, Beth and Charlie Kuntzleman, began over 30 years ago. He and his wife of nearly 27 years have two grown children and a growing dairy farm at their home in Michigan, with over a dozen cows and Petunia, their pet pig.

3:20 - 4:30 PM -Education Sessions Presented by:

Managing Conflicts of Interests and Charity Relations

Join this session to review what constitutes a conflict of interest and how board can manager real, potential and perceived conflicts of interest.  Get a better understanding of the concept of "profiting from board service."  This session will also include tips on managing charity relationships to help ensure club board's are not violating a duty of loyalty to the organization they were elected to serve.

Jean Knaack - RRCA Executive Directorjean

​Jean has served in the role since 2005, ​with twenty years of nonprofit management experience​. She is a graduate of the University of Wisconsin at Green Bay with a Bachelor’s of Science in Human Nutrition. She earned a Master's of Public Administration with a concentration in Nonprofit Management from George Mason University. She regularly counsels running club and event leaders around the country on various topics of importance to the running community, including managing conflicts of interest. She has extensive skills in organizational and financial development, board and member relations, and program planning and implementation.

Race Scoring: 22 Ways to Calculate Results for Your Race

Join this session to learn the different ways that you can score your race and determine the final results. Covering both individual runners and teams across single races and series of races, this session will cover both common and unique methods used in races across the country, and the consequences of choosing one method over another.

Blaine Moore - RRCA Maine State Rep and Certified Race Directorblaine.moore

Blaine Moore is an RRCA certified race director, and is the co-director for 15 races annually in Maine, including the Cape Elizabeth Mid-Winter 10 Mile Classic and the Back Cove Weekly 5k Series in Portland. Blaine has been running competitively and recreationally for over 25 years, has been a coach for nearly 10, and has run races of all types across the country. He is always interested in finding new race formats, and has a book on the subject being published this coming Summer.

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Road Runners Club of America