send your race to the dogs!by Barbara Rushman
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Beyond the basics, there are additional ideas that can make your race "great." These are just a few suggestions but if you care enough to make them happen you will have a very appreciative audience. A Course Only a Dog Could Love Design a beautiful course. We used paved and dirt park trails and quiet residential streets. A New Meaning to Doggie Bag Do your best to give away the best goodie bag. My first year I had three giveaways in addition to the T-shirt and doggie bandanna: a full-sized box of dog biscuits, a bag of soft doggie cookies, and a large stuffed plush toy of Beethoven the dog. Other year's bags have included several product lines from my company, including human cookies and candies as well as dog treats, joint supplements and vitamins from a pharmaceutical firm, a chewy bone from a local pet store, doggy ornaments, and a water bottle or Frisbee from a local veterinarian. Getting quality items won't be easy but it will be well worth it in the end. Bring the Stuffed Shirts Pre-stuff envelopes with the size shirts people request. Think about offering smaller sizes for children and mediums for smaller adults. First come, first served on the T-shirts often leaves unhappy participants with the wrong size. T is for Terrific Give great shirts and matching dog bandannas. Don't approve a design unless you really like it. For 2 years we have used silhouettes of actual runners taken from photographs of previous year's races in the design. We have always been able to sell leftovers as souvenirs for family members. The key to making your T-shirt a hit is to change the design annually. Look What I Won! Try to give unique and amusing prizes. In the past we awarded all winners with a different ceramic prize (Milk Bone bowl, Milk Bone mug, treat jar, holiday Milk Bone pet shop, all ceramic) plus a one-of-a-kind rosette ribbon featuring special race artwork. In addition, overall winners received a gift basket and a dog bed from a local pet store. Think about finding awards that relate to your event (your sponsors, charity, or town) instead of the usual often-overpriced trophies. Cool it! Provide great refreshments for
humans and for your canines. Say Cheese! Have a photographer take lots of photos. They are great for press releases, Web sites, and other publicity. We took "all lab," "all mixed breed," "all golden retriever" photos as well as photos on the course, at the finish and at the awards. Share the photos with the participants-I mailed the photos taken along with the results. And the award goes to Create unique award categories. We gave awards to the first shelter adoptee, the first large breed, the first small breed, the first registered, and the person traveling the farthest, to name a few. Use your imagination to come up with some of your own. More Please, Sir. Raise money for a charity that you and participants really care about. Targeting dogs and dog lovers, we donate our funds to St. Hubert's Animal Welfare Center. Following through on one or more of these ideas can go a long way in making an impression on your audience. If you put enough of these special touches in your race, your participants will all walk away and say, "That was a great race!" Race Facts Hounds and Harriers Run Hounds and Harriers Run, Phone: 973-377-6276 |