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Council for Responsible Sport Awards TD Beach to Beacon 10K Silver Certification
2012 race diverts 67 percent of its waste from the landfill, becoming the first sporting event in Maine to have its socially and environmentally responsible event production practices validated by the Council.
December 20, 2012 – Portland, OR: Council for Responsible Sport Executive Director Keith Peters announced today that the TD Beach to Beacon 10K Road Race has earned Silver Certification from the Council.
Event organizers earned 45 of 51 possible certification credits applied for by diverting 67 percent of the event’s waste from the landfill, calculating the carbon footprints of race operations (4.3 U.S. tons) and participant travel (223 U.S. tons), eliminating all pre-race printed marketing materials, and providing locally produced food and beverages to runners, just to name a few of the event’s sustainability initiatives.
“Over the years, the TD Beach to Beacon 10K has built a reputation as a sustainable event,” said Peters. “Race founder Joan Benoit Samuelson wouldn’t have it any other way. It’s a pleasure to formally confirm the fact that the this year’s race was, indeed, produced to meet the highest standards of environmental and social responsibility, and has earned Silver Certification from the Council for Responsible Sport.”
“Each year our environmental program gets stronger, so this certification is a direct reflection of the dedicated and focused team effort between Fairchild Semiconductor, Athletes for a Fit Planet and the race committee to make it happen,” said Race President Dave Weatherbie of Cape Elizabeth. “It’s also important to note our title sponsor, TD Bank, shares our vision and has built a reputation of its own for its green initiatives.”
“The race celebrates pure sport and community while building awareness for the environment,” said race founder and Olympic Gold Medalist Joan Benoit Samuelson. “Runners in the event who subscribe to carbon-reducing practices related to their participation in the race have helped this effort significantly.
“Athletes for a Fit Planet has had the honor of working with the TD Beach to Beacon 10K since 2009 to help integrate sustainability practices into virtually all aspects of the race,” said Bruce Rayner, chief green officer of the company. “It’s a process that requires the commitment of everyone involved in the race, including race committee members, sponsors, service providers and volunteers. Earning Silver Certification from the Council is a testament to this broad-based commitment.”
Sustainability includes both environmental and social practices, which in 2012 came together through an innovative program that worked with a local nonprofit to recycle nearly 5,500 plastic bottles from the race and donate the money to the race’s official charity, the Center for Grieving Children.
“These types of programs help showcase what’s possible, and can have a very positive impact on the relationship between the race and the local community,” Rayner added. “Looking ahead to 2013, we are considering a bicycle valet program for runners and volunteers as well as using biofuel in the generators. Both initiatives will help reduce the race’s CO2 footprint.”
About the Council for Responsible Sport:
Our vision is a world where responsibly produced sports events are the norm. Our mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing, and to actively support event organizers who strive to make a difference in their communities. Our Certification program provides a comprehensive method for event directors to incorporate environmental and socially responsible initiatives into their events, while informing stakeholders about events that adhere to a rigorous set of standards. Certified events range in size from ParalympicsGB Training Camps held at the University of Bath in the UK, with some 150 athletes participating, to the AJC Peachtree Road Race in Atlanta, Georgia, with 55,077 timed finishers. To date, 43 different events have achieved certification from the Council for Responsible Sport, serving over 606,000 athletes in the process. The current version of the Council’s Certification standards was developed by an outside working group of 18 sustainability experts and reviewed by a wide range of stakeholders. Certification is modeled after the U.S. Green Building Council’s LEED Green Building Rating System, which certifies buildings and materials according to resource conservation and energy efficiency criteria. www.CouncilforResponsibleSport.org
About the TD Beach to Beacon 10K:
The TD Beach to Beacon 10k Road Race is one of the gems on the U.S. road racing circuit, attracting the world’s top elite runners to Maine’s craggy coastline each year. The race draws runners from throughout the region and the world to the small coastal community of Cape Elizabeth. Thousands of spectators cheer on the runners along the picturesque course and at the finish at the historic and stunning Portland Head Light, the most photographed lighthouse in the world. The race was founded in 1998 by Joan Benoit Samuelson, a Maine native and running icon. Together with TD Bank, the title sponsor, she created the world-class event as a way to support children. Each year, the race benefits a different children’s charity in Maine by providing a cash donation on behalf of TD Bank, through the TD Charitable Foundation. The race director is Dave McGillivray, president of DMSE, Inc., a nationally recognized event management company. McGillivray also serves as the race director of the B.A.A. Boston Marathon.