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Wasserman Media Group to Buy World-Famous Bay to Breakers Footrace from AEG
October 2nd, 2013
Casey Wasserman in San Francisco Today to Speak with Longtime Race Participants and City Officials
SAN FRANCISCO (October 2, 2013) – Leading sports and entertainment marketing company Wasserman Media Group today announced the purchase of the world-famous San Francisco footrace Bay to Breakers from AEG. Wasserman will now preside over this historic 12-kilometer event, which dates back to 1912 and spans from San Francisco’s Embarcadero to Ocean Beach.
“We are excited and proud to be the new stewards of one of the greatest footraces in the world,” said Casey Wasserman, Chairman and CEO of Wasserman Media Group. “Our goal, first and foremost, will be to maintain the traditions and the individual color of this beloved race. This is an iconic event, one that is central to San Francisco’s social fabric, and we are committed to preserving its history and traditions.
There is no doubt that since acquiring the Bay to Breakers in 2004, AEG has been very successful in operating and furthering the reputation of one of the premiere events of its kind. We thank them for their stewardship and allowing us the opportunity to take the event to an even higher level,” Wasserman added.