Mizuno to Continue as Club’s Official Footwear and Apparel Partner
ATLANTA – January 22, 2019 -- Atlanta Track Club and Mizuno USA announced a new multi-year agreement today, extending the partnership between the nation’s second largest running and walking organization and the Atlanta-based performance footwear and apparel brand.
Under the partnership, Mizuno will be the exclusive provider of footwear and apparel for all Atlanta Track Club events and programs including the world’s largest 10K, the AJC Peachtree Road Race, which will celebrate its 50th Running on July 4. Mizuno will also have exclusive rights to produce and market Atlanta Track Club branded apparel and will produce a limited edition Peachtree Wave Rider running shoe for the fourth consecutive year in 2019.
“2019 is a big year for Running City USA,” said Rich Kenah. “As we celebrate 50 years of the world’s largest 10K, we couldn’t be more proud to be renewing our partnership with a brand as committed to Atlanta Track Club’s mission and vision as Mizuno.”
Atlanta Track Club, a 501(c)(3) not-for-profit, and Mizuno USA began their partnership in 2014 working toward a shared vision of changing lives through running and walking. Since then, membership in the Club has grown from 21,000 to 32,000 members with new runners and walkers putting on a pair of Mizuno shoes and taking their first strides at an Atlanta Track Club event or training program nearly every weekend.
“Mizuno is excited for the opportunity to partner with Atlanta Track Club and join them on their mission to make Atlanta "Running City USA,” said Chuck Couch, VP of Running at Mizuno USA. “The Club is setting the standard for impactful running experiences and is building an active, committed community that loves running. The opportunity our partnership presents to interact with runners throughout Georgia is vital in helping us deliver against our mission – to be the most essential and reliable running brand.”
Mizuno’s support has enabled the Club to add new events, programs and initiatives including the Publix Atlanta Marathon and The Wingfoot XC Classic, which has grown to be the largest high school cross country meet in the southeast. The Club has also added weekly free-to-all group runs, coach-based training programs, youth cross country and track and field teams, a middle school and high school cross country camp and new incentives from Mizuno to grow its robust and dedicated volunteer base.
The partnership funds Atlanta Track Club Elite, which has qualified six athletes for the U.S. Olympic Team Trials – Marathon to be held in Atlanta on February 29, 2020. The Club recently added its first professional field athlete, signing eight-time NCAA Champion and 2016 Olympian Keturah Orji who last year was named NCAA Woman of the Year and received the prestigious Bowerman Award. Atlanta Track Club Elite’s Masters team won two national track and field team titles in 2017.
Founded in 1906, Mizuno has been guided by the core philosophy of contributing to society through sports and is grounded by the power of sports to transform individuals and shape communities through positive changes connected to health and physical activity. Atlanta Track Club was founded in 1964 to recognize and unify Metro-Atlanta’s high school track and field and cross country community. Now in its 56th year, the Club provides running and walking solutions for every one in the runner lifecycle through its core values of community, comraderie and competition.
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 30,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Atlanta Marathon, PNC Atlanta 10 Miler and Invesco QQQ Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.
About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, swim, soccer, tennis and volleyball equipment, apparel, and footwear throughout the Americas. Mizuno USA, Inc. is based in the greater Atlanta metro area.